Inherently, that means that you can trust no one but yourself because no one but yourself will have your back in life. no restrictions in terms of friends, family, colleagues, or government representatives.Īt the end of the day, you are on your own and the choices you make are about you and for you. It calls for absolute control and independence over one’s own choices i.e. The word may be interpreted to be a shorter, catchier version of “we are alone.” The message behind this is simple. In terms of where the name Vlone itself came from, according to the founders, the word quite literally means “you live alone, you die alone”. This essentially shows how serious the founders are about the meaning behind their label. In fact, the brand purposely puts out limited editions of certain pieces collected only for the target audience it is marketing towards. They want to empower the underrepresented youth of America.

When it comes to customers, the founders have very specific people in mind. They think you should create your own path with the clothes you sell. While many both in the media and in the fashion world have tried to put the brand into a convenient category, Vlone’s founders claim that their brand is neither streetwear nor high fashion.

This is why Vlone is not restricted by labels such as “streetwear” or “high fashion”.

What does vl stand for